Web3 Watch: Treasure DAO launches L2 mainnet in ZKsync Elastic Chain ecosystem

The Web3 gaming studio Treasure launched its layer-2 mainnet on Wednesday.

Treasure announced in September that it was migrating its ecosystem of 15+ games from Arbitrum onto its own layer-2 rollup within the ZKsync Elastic Chain ecosystem. The move drew criticisms of “grant-hopping.”

Treasure was the top gaming ecosystem on Arbitrum, accounting for about 95% of gaming /NFT-related transactions on the chain.

Treasure DAO co-founder Karel Vuong previously acknowledged that they received a grant from ZKsync, but the motivation driving the migration was more so to pick “the right partner” for scalability.

To migrate $190 million worth of its native token, MAGIC, from Arbitrum to the new layer-2, Treasure is leveraging Hyperlane’s interoperability framework.

Read more: MagicBlock open sources a16z-backed ‘ephemeral rollup’ tech

Treasure’s layer-2 features native account abstraction on its wallet system that allows the onboarding of users with traditional Web2 login methods and gasless transactions.

Gamers on Treasure can also swap tokens with Game Exchange (GEX), an automated market marker (AMM) powered by Magicswap v2.

According to a press release, Treasure has several game developments underway, including “Bitmates’ conversion of their MMORPG into a fully onchain system integrating the Magicswap GEX, Zeeverse’s evolution into a multichain MMORPG, Calamity’s migration from Base, and numerous planned token generation events across its games.”

Adidas launches co-branded physical shoes with STEPN GO

As part of a partnership with Web3 walk-to-earn game STEPN, Adidas is launching a 1,200 limited-edition collection Ultraboost 5 running shoes.

The STEPN GO x Adidas branded shoes will be available from Dec. 13 to Dec. 17 on the MOOAR marketplace.

Read more: Web3 Watch: Someone at Adidas likes crypto culture

Adidas previously collaborated in April 2023 with STEPN to launch a Genesis Sneakers NFT collection using the Solana blockchain.

The shoe release will take place in four separate raffles, with priority given to Genesis NFT holders.

“We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved,” said Shiti Manghani, CEO of STEPN. “This collaboration demonstrates the potential of merging fitness, digital assets and real-world products.”

One interesting stat:

• Pudgy Penguins NFTs have seen $72 million of trading volume over the last weekend.

Also of note:

• Mysten Labs announced on Tuesday the launch of E4C: Final Salvation, a multiplayer online battle arena (MOBA) game on Sui in collaboration with Ambrus Studio.
• Yuga Labs acquired Tokenproof, an NFT verification tool for real-world events.
• The New York Red Bulls soccer team is integrating its ticketing system onto the Avalanche chain for all live events starting in 2026.

Start your day with top crypto insights from David Canellis and Katherine Ross. Subscribe to the Empire newsletter .

Explore the growing intersection between crypto, macroeconomics, policy and finance with Ben Strack, Casey Wagner and Felix Jauvin. Subscribe to the Forward Guidance newsletter .

Get alpha directly in your inbox with the 0xResearch newsletter — market highlights, charts, degen trade ideas, governance updates, and more.

The Lightspeed newsletter is all things Solana, in your inbox, every day. Subscribe to daily Solana news from Jack Kubinec and Jeff Albus.