MicroStrategy Expands Bitcoin Bet with $1,1 Billion Purchase

• MicroStrategy buys 11.000 BTC for $1,1 billion
• Company already accumulates 461.000 BTC, valued at US$ 48 billion
• Rumble and Genius Group also expand their investments in Bitcoin

MicroStrategy, the company led by Michael Saylor, continues to expand its Bitcoin holdings with yet another major acquisition. The company announced the purchase of 11.000 BTC last week, paying out approximately $1,1 billion. This brings its total holdings to 461.000 BTC, valued at around $48 billion, reinforcing its position as the largest corporate holder of Bitcoin.

At the time of publication, the price of Bitcoin was quoted at US$106.066, up 2.6% in the last 24 hours.

The investment was made possible through the sale of 3.012.072 shares between January 13 and 20, a transaction that raised the amount needed for the new purchase. According to SEC filings, the company still has $5,4 billion in shares available for future issuances, suggesting that the Bitcoin acquisition strategy is likely to continue in the coming months.

MicroStrategy has acquired 11,000 BTC for ~$1.1 billion at ~$101,191 per bitcoin and has achieved BTC Yield of 1.69% YTD 2025. As of 1/20/2025, we hodl 461,000 $ BTC acquired for ~$29.3 billion at ~$63,610 per bitcoin. $ MSTR https://t.co/SOgvMscghy

- Michael Saylor⚡️ (@saylor) January 21, 2025

MicroStrategy is aiming to raise $42 billion over three years to bolster its Bitcoin reserves, a target it recently increased by $2 billion. The move is part of an aggressive strategy that has transformed the enterprise software company into a leader in the cryptocurrency market.

Other companies follow the same path

In addition to MicroStrategy, other companies have also decided to increase their positions in Bitcoin. Canadian video-sharing platform Rumble made its first purchase of the cryptocurrency on January 17, without disclosing the exact amount of the purchase. The company's CEO, Chris Pavlovski, indicated that further purchases are in the plans, with the aim of protecting the company against inflation and economic uncertainties.

Genius Group, a company focused on artificial intelligence, expanded its reserves to 420 BTC, totaling US$40 million in Bitcoin acquired at an average price of US$95.912 per unit. The company follows a strategy called “Bitcoin-first”, which foresees the formation of a reserve of US$120 million in the cryptocurrency. The purchases were financed through its own reserves, a line of credit and a US$19 million financing from Arch Lending. In addition, the company plans to raise US$50 million via a rights offering to continue expanding its position in Bitcoin.

The growing adoption of Bitcoin by publicly traded companies reflects a strategic move to diversify assets, seeking protection against the fluctuations of the traditional financial market. In the case of MicroStrategy, the aggressive accumulation approach continues to attract attention and spark debate about the impact of this strategy on the cryptocurrency market.