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Like with .ETH there are no protection mechanisms for brand owners. The SNS runs on a first come first served basis, irrespective of domain name registrations infringing on major brands intellectual property. The best defensive options are as follows: Defensive Registrations: The first step is to register your brand and products in the major blockchain projects. In some cases, you will find that your brand is reserved and can be claimed for free. If your brand is not reserved and available, we recommend registering it as soon as possible to prevent 3rd parties from squatting on it. No Dispute Mechanism: The growing popularity of blockchain domains has seen a landrush of people registering their stake(s) in the new internet. Unlike traditional domains, there is no dispute mechanism such as the UDRP. The owner of a blockchain domain name is not likely to publicise its identity. Therefore, it is often impossible to ascertain their identity. This presents challenges in determining the proper party, jurisdiction, and venue with respect to anti-cybersquatting, infringement, or other legal claims. Buying on OpenSea: We are seeing many branded domain names for sale on NFT marketplaces, especially OpenSea. Brandsec can negotiate on our client’s behalf to acquire domain names for a fee for service, which includes defining a budget, communication strategy and purchase management. Dispute Notice to Marketplaces: Trademark owners cal also send takedown notices to the marketplaces selling infringing .eth domains. OpenSea, Rarible, and Nifty Gateway all have procedures in place (with varying degrees of effectiveness) to deal with intellectual property violations. Once a takedown notice is sent to OpenSea, for example, OpenSea will notify the owner of the domain that the listing has been removed due to a takedown request (meaning it’s no longer for sale to the public). The notice will allow the owner to contact the brand holder, which might spawn more reasonable negotiations since the domain has been delisted. This approach could result in a more permanent remedy