What is Cros Token (CROS)?

What Is Cros?

Cros is a decentralized in-game advertising infrastructure built on Blockchain technology. It connects game developers, advertisers, and players in a transparent, secure, and automated advertising ecosystem. The platform provides a decentralized way for brands to advertise within gaming platforms and virtual worlds, allowing for seamless integration of ads while maintaining a transparent, tamper-proof process.

By leveraging blockchain, Cros removes the inefficiencies of traditional digital advertising models, such as pay-per-click or programmatic advertising, which often involve multiple intermediaries. Cros aims to provide game developers with the tools to monetize their platforms through in-game advertising while offering advertisers a direct and verifiable way to reach their audience in immersive gaming environments.

How Cros Works

Cros works by creating a decentralized infrastructure that allows game developers and publishers to embed brand assets into their games using ad assets in the form of Non-Fungible Tokens (NFTs). These NFTs represent digital ad spaces that can be purchased, rented, or traded on the platform, allowing creators to monetize their work.

The advertising ecosystem includes several key components:

• Ads Manager: This decentralized app (dApp) allows advertisers to create campaigns and publishers to manage their ad spaces. Brands can upload creative ad content and select targeting parameters such as geographic location, audience demographics, and gaming platform preferences. The system then optimizes the delivery of ads through a smart contract-based bidding and auction process.

• Combinatorial Auctions: Cros employs a combinatorial auction system, enabling advertisers to bid on ad slots across multiple games and virtual environments. These auctions are managed by smart contracts, ensuring transparency and privacy for both publishers and advertisers. Bidders' identities and bid amounts are encrypted to prevent any manipulation or unfair advantage.

• Blockchain-Powered Transparency: Every transaction, from ad impressions to payments, is recorded on the blockchain, allowing all participants to audit and trace the results. This eliminates fraud and ensures fair distribution of advertising revenues.

• Tokenization of Ad Assets: The platform allows creators to develop ad asset NFTs, which publishers can embed in their games. These NFTs serve as containers for running ad campaigns and tracking user interaction through blockchain-verified data. Publishers can purchase or rent these NFTs and earn revenue based on the impressions generated within their games.

Cros also supports cross-chain compatibility, meaning it can integrate with different blockchain networks and offers payment flexibility through both fiat and cryptocurrencies.

What Is Cros Token?

The CROS token is the native utility token of the Cros ecosystem, built on the Ethereum blockchain as an ERC-20 token. It plays a central role in governing and maintaining the platform. The token has four main utility functions:

• Staking: Players, developers, and advertisers must stake CROS tokens to participate in the ad ecosystem. Staking allows users to earn rewards based on their contributions to the network, such as creating ad assets or validating ad impressions.

• Validation: Validators within the Cros ecosystem ensure the integrity of ad impressions by verifying transactions on the platform. This process secures the advertising infrastructure and provides an auditable trail for all ad-related interactions.

• Governance: CROS token holders have the power to propose and vote on key decisions regarding the platform's development and operations. This includes determining ad revenue distribution models, setting staking rewards, and adjusting platform fees.

• Payments: Advertisers can use CROS tokens to pay for advertising slots on the platform. By using the token for payments, advertisers can benefit from discounts and cashback incentives, making the CROS token an integral part of the platform's ad-bidding economy.

The total supply of CROS tokens is capped at 1,000,000,000, ensuring a controlled and gradual release of tokens over time. This controlled tokenomics model is designed to foster stability and growth within the ecosystem as the platform expands.

Conclusion

Cros offers a decentralized and blockchain-based solution for in-game advertising, providing transparency and efficiency for game developers, advertisers, and players. With its NFT-based ad assets and smart contract-driven bidding process, the platform aims to disrupt traditional digital advertising models, enabling a more secure, transparent, and scalable advertising ecosystem within the gaming industry. The CROS token serves as the backbone of this ecosystem, enabling staking, validation, governance, and payments, ensuring all participants can contribute to and benefit from the platform’s growth.